Welcome! I'm Doug Taylor, the communication coach who believes ALL communication is persuasion. 

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Think about it. With everything you say or do, you're asking your audience to do something. Often times, that "something" is a specific, direct action. But many other times, it's something more subtle - you could be "asking" them to bond with you to improve a relationship, "asking" them to learn important information, or any number of other less-obvious "asks."

 

What does that mean for you? It means everything! Simply put, your success in life - personally and professionally - depends on your ability to be persuasive. And don't get caught up on the negative connotations that have been created around "persuasion," either. When done right, it's not the sleazy, coercive, manipulative trickery it's so often associated with. I call it "The art of opening minds." 

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So just how do you do it "right?" Being persuasive and influential is just some inherent trait that people either have or they don't, right? 

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Wrong. 

 

I've created The Communication Equation™, a simple yet amazingly powerful framework for streamlining communication, and creating clear, persuasive messaging that brings results.

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Every day your communication skills languish in the status quo is a missed opportunity. Stop losing out on the financial and personal success that effective communication brings. Let's get started today on the easiest, but most meaningful transformation you or your team could possibly experience!